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The Unseen Transaction

How your TV became the world’s most powerful surveillance device.

📺
⬈ Data to Brokers
⬈ Data to Advertisers

How Smart TV Surveillance Works

  • Automatic Content Recognition (ACR): Your TV fingerprints everything you watch, even from HDMI devices.
  • Data Streams: Viewing history, voice commands, and app usage are sent to the cloud.
  • Data Marketplace: Your data is sold to brokers and advertisers, building a profile of your household.
📺 Smart TV ☁️ Cloud 💰 Brokers 🎯 Ads

Smart TV OS Market Share

A handful of companies control the software on nearly every TV. The largest, Android/Google TV, powers 40% of all smart TVs worldwide.

  • Android/Google TV: 40%
  • Samsung Tizen: 16.9%
  • LG WebOS: 11.8%
  • Roku TV OS: 9.0%
  • Amazon Fire TV: 6.4%
  • Other: 15.9%

The Illusion of Choice

Manufacturers claim to give you control, but privacy settings are buried in confusing menus, use misleading names, and are enabled by default.

  • • Settings hidden under vague names like "Live Plus" or "Viewing Data"
  • • Opt-out often requires 5+ steps
  • • Menus designed to frustrate and confuse

TV Menu

  • Network
  • System
  • Support
  • Live Plus (ACR)
  • Viewing Data (Tracking)
Can you find the real privacy setting?

How to Reclaim Your Privacy

*Menus vary by model. This is a general guide.